Jam+This

Future focused companies are taking a close look at the latest numbers from NetMarketShare.  They show that Apple’s iPad is responsible for 2.1% of web traffic in the U.S.  Those numbers have been steadily growing at 10% a month.  If you’re not thinking now about the iPad as a future vehicle for your news you will be left behind.

Video is hot and getting hotter.  Every couple of months we update our files with some of the stats that show how dynamic video on the Internet is becoming.  comScore recently announced some new numbers that should be getting the attention of every P.R. and marketing executive. These numbers represent all Americans of all ages.  Now, we know that more kids watch video than adults but the key theme that you have to realize and factor into your business is that video on the Internet among every age group is growing and growing fast.

1.  84.6 percent of the total U.S. Internet audience are watching online video.
2.  Google is on top with a powerful 81.4% share of the unique video viewers.
3.  Each unique user averaged about one session of video per day and          generally watched six different videos.
4.  On an average each viewer watched about a half hour of video each day.
5.  Americans watch roughly 4.3 billion video ads per month.
6.  On average a viewer watched an ad every five minutes.
7.  45% of all Americans are watching online video ads